If you have been to a social media seminar lately, it's likely been assumed they that you HAVE to be on Facebook, LinkedIn, Pinterest, and probably Instagram as well. Not to mention the other traditional channels that you had in mind before you arrived. That's not necessarily a good assumption for all businesses. You have a lot of options, limited resources and of course a limited amount of time.

Each social media channel requires a good deal of care and feeding and a real commitment to...

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