YELP is a community based app which allows users to review, comment and post photos of local businesses.  It develops “organically” based on the interests of community members.  Any member can post a review and the displayed results for a business are based on a proprietary algorithm based on date and user activity. 

Business owners without charge can:

  • Claim their listing
  • Add and/or correct information about their business
  • Add photos to illustrate their business offerings
  • *** Respond to reviews and engage customers ***
  • Research similar local businesses

For charge marketing services are available from Yelp:

  • Does this channel connect with your target market(s)?

Demographics as of Dec 2016:

 

References:

Yelp for Business Owners https://biz.yelp.com/

5 Things You Absolutely Need to Know as a Business Owner on Yelp | FiveStars INSIGHTS

http://blog.fivestars.com/5-things-you-absolutely-need-to-know-as-a-business-owner-on-yelp/

Yelp Marketing | How to Promote Your Business Using Yelp | Vivial 

https://vivial.net/blog/how-to-use-yelp-marketing-to-promote-your-business-slideshare/

 7 Ways to Use Yelp to Improve Your Local Business: Social Media Examiner

http://www.socialmediaexaminer.com/yelp/

 

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