YELP is a community based app which allows users to review, comment and post photos of local businesses. It develops “organically” based on the interests of community members. Any member can post a review and the displayed results for a business are based on a proprietary algorithm based on date and user activity.
Business owners without charge can:
- Claim their listing
- Add and/or correct information about their business
- Add photos to illustrate their business offerings
- *** Respond to reviews and engage customers ***
- Research similar local businesses
For charge marketing services are available from Yelp:
- Does this channel connect with your target market(s)?
Demographics as of Dec 2016:
Yelp for Business Owners https://biz.yelp.com/
5 Things You Absolutely Need to Know as a Business Owner on Yelp | FiveStars INSIGHTS
Yelp Marketing | How to Promote Your Business Using Yelp | Vivial
7 Ways to Use Yelp to Improve Your Local Business: Social Media Examiner
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