I wanted to back up my iPhone and fired up iTunes to get started. I was greeted with a little pop up that proudly announced that the latest install had been optimized for music listening and no longer supported back up. Hmmm, that’s a decision that I would have liked to have made. Apple is now .99 a month richer as a consequence of doing my backup to the cloud.


Did anyone actually talk to a customer before implementing this new design? I wonder. Truly innovative businesses know more about...

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